The same questions, every day
Green fees, visitor times, dress code, buggy rules, bar and restaurant hours. The answers rarely change. The questions never stop.
← AI WhatsApp Assistant
For golf clubs
AI WhatsApp Assistant
Give your club office its time back.
An AI assistant on your club's WhatsApp that answers members and visitors in seconds, takes society, visitor, function and membership enquiries for the office, and hands over to your team whenever a person is needed.
Built with a members' golf club and running there today
Your golf club
AI assistant · replies in seconds
Customer: Hi, what are your visitor green fees at the weekend? And is there a dress code?
Assistant: Hi! Weekend visitor green fees are £55 a round. It's smart casual in the clubhouse, and no denim on the course. Would you like the office to arrange a tee time?
Customer: Yes please, two of us on Sunday morning. Dave, 07700 900321.
Assistant: Thanks Dave. I've passed that to the office and they'll confirm your tee time shortly.
01Sound familiar?
The office answers the same questions all season.
Club office teams are juggling subs, competitions, golf days and the bar takings, and the phone and WhatsApp don't stop.
Enquiries arrive when the office is shut
Visitors and society organisers plan in the evenings and at weekends. A reply the next afternoon can send them to another club.
Golf days and functions are real revenue
A society day or a clubhouse function is worth hundreds, often thousands. It shouldn't sit in a voicemail.
New members deserve a quick, warm reply
Someone asking how to join is weighing up a big decision. A fast, friendly answer makes the right first impression.
Your team is stretched thin
The people answering the phone are also running competitions, chasing subs and reconciling the bar. Every interruption costs focus.
Nothing is written down
Enquiries live in voicemails, personal phones and memory. When someone's off, nobody knows what was asked.
02What it handles
Everything the office gets asked, answered or passed on.
It answers from your club's own information, and passes anything that needs a person straight to the office.
Visitors and green fees
Visitor prices, available days, dress code and what to expect on arrival.
Societies and golf days
Takes the organiser's details, group size and preferred dates, then passes them to the office.
Membership enquiries
Explains your categories and how to join, and passes serious enquiries to the right person.
Clubhouse and functions
Answers function room questions and captures the details for whoever handles bookings.
Facilities and opening hours
Bar, restaurant, pro shop, practice ground, buggies and trolleys.
Everyday member questions
The 'what time…' and 'can I…' questions members ask the office every week.
03See it in action
A society enquiry at 9pm on a Sunday.
Here's how a typical out-of-hours enquiry goes. The organiser gets an answer straight away, and the office starts Monday with everything it needs.
01
An instant, friendly reply
No waiting until the office opens on Monday.
02
The right details, first time
Group size, dates and contact details captured in one go.
03
Handed to the office
Your team picks it up with everything they need to put a package together.
04
Your team takes it from there
Staff can step into the conversation at any point.
Your golf club
AI assistant · replies in seconds
Customer: Hi, I run a golf society. We're looking for a date in June for about 24 players, with food afterwards. Do you take societies?
Assistant: Hi, thanks for getting in touch! Yes, we welcome societies. To put a package together, could I take your name, a contact number and the dates that suit you?
Customer: Mark Hughes, 07700 900654. Any Friday in June.
Assistant: Thanks Mark. I've passed your enquiry to the club office with all the details. They'll be in touch to confirm availability and prices.
Your team: Morning Mark, it's Sarah in the office. We've two Fridays free in June. I'll email our society packages over now.
Running today
Built with a members' golf club, alongside their office team.
We developed the assistant with a members' club to take routine questions off the office and make sure no visitor, society or membership enquiry goes unanswered. It's live there now, and we're happy to show you how it works.
See it working04The numbers
What's your office's time worth?
Put in your own numbers. A golf club administrator role advertised through the GCMA paid £29,500 a year, roughly £16 an hour once employer costs are added.
Hours handed back each week—
Staff time saved each year—
Cost in year one—
An estimate from the figures above. It counts staff time only, not extra green fees, society days or members from faster replies.
Talk it through on a 15-minute call05Pricing
Two packages. The same assistant.
Both packages get the same build, the same care and the same support. The price depends on the size of the job: how much it needs to learn, how many people message it and how many of your team it passes enquiries to.
Essentials
For a single business: clinics, trades, venues, shops and practices.
One-off setup
£2,000
Care plan
from£195/month
Or pay annually: £1,950 a year, two months free and easy to budget at committee.
Professional
For chambers of commerce, golf clubs and member organisations, with bigger audiences, events and membership questions.
One-off setup
from£4,000
Care plan
from£350/month
Pay annually and get two months free.
Included in both packages
One-off setup
- —Build and training on your club's information
- —WhatsApp Business Platform setup and verification
- —Message templates approved by Meta
- —Handover and training for the office team
Care plan
- —AI and WhatsApp running costs (fair use)
- —Updates as fees, fixtures and opening times change
- —Monthly report for the committee: questions answered, enquiries passed on
- —Support from the person who built it
Campaigns are paid for separately. WhatsApp charges for every marketing message you send, and bills it straight to your own WhatsApp account at its own rates, so it isn’t part of the care plan. You’ll see the estimated cost before any campaign goes out.
Founding-club pricing
For our first three clubs: £495 setup and £195 a month for the first 12 months, in return for a short case study once it's working for you.
Book a 15-minute call
Fair use covers normal day-to-day volumes for a club or small business. If you're likely to go well beyond that, we'll agree it with you upfront.
06Questions
Questions clubs ask.
Will members know it's not a person?
Yes. It introduces itself as the club's AI assistant. Anyone who'd rather speak to the office can, and it passes them straight over.
Can it book tee times?
Not at the moment. It answers questions about visiting and playing, and passes booking requests to the office with the details, so your team confirms them.
How does it know about course closures or temporary greens?
It only knows what it's been told, so day-to-day notices need updating. As part of setup we'll agree the simplest way for the office to keep it current.
Does it replace our office staff?
No. It takes the repetitive questions off them, so they can spend their time on members, golf days and the work that needs a person.
Who sees the messages?
Your office team, and us for support and updates. We sign a data processing agreement with the club, and conversations are only used to help members and visitors.
Can it use the club's existing WhatsApp number?
Often, yes. It depends on how the number is set up today, so we'll check it on the call. Sometimes a dedicated number is simpler.
We'd need committee approval. Can you help?
Yes. We'll give you a short summary for the committee covering what it does, what it costs, the time it saves and how member data is handled.
How long does setup take?
The build itself is quick. The longest part is usually Meta verifying the club on WhatsApp, which we guide you through.
07Also from DAK
Not a golf club, or want the full picture?
08Next step
See what it would answer for your club.
Fifteen minutes. Tell us what the office gets asked most, and we'll show you how the assistant would handle it.
01
We reply within one working day.
02
No obligation, no sales script.
03
£2,000 setup · £195/month care plan.
Prefer email? ryan@dakdigital.co.uk
10Received
Thanks — that's with us.
We'll be in touch within one working day to put fifteen minutes in the diary.