The same questions, over and over
Opening times, prices, availability, directions, what to bring. Your team could answer them in their sleep, and still has to, every day.
AI WhatsApp Assistant
Built on WhatsApp's official platform
Save time for your team. Let WhatsApp do the work.
An AI assistant on your business's WhatsApp that answers customers' everyday questions in seconds, day or night. Anything that needs a person, it takes the details and hands straight to your team.
Running at a membership organisation today
Your business
AI assistant · replies in seconds
Customer: Hi, are you open on Saturday? And do I need to book?
Assistant: Hi! Yes, we're open 9am to 4pm on Saturdays, and booking's recommended. Shall I pass your details to the team so they can arrange it?
Customer: Yes please. It's Sam, 07700 900456.
Assistant: Thanks Sam. I've passed that to the team and someone will be in touch shortly.
01The problem
Every question answered by hand is time your team isn't spending on the work that pays.
Most of what lands on your WhatsApp and phone is the same handful of questions. Each one only takes a few minutes. Together, they take hours every week.
After-hours messages wait until morning
Customers message in the evening and at weekends. By the time the office opens, some have already gone elsewhere.
Slow replies cost real money
A study published in Harvard Business Review found firms that responded to enquiries within an hour were nearly seven times as likely to reach a real conversation as those that took longer.
Your best people are stuck on admin
The person answering 'what time do you close?' is often the person who should be looking after customers or winning work.
Nothing gets written down
Enquiries live in personal phones and memory. When someone's off, nobody knows what was asked or promised.
Busy times swamp the office
Questions pile up fastest when you're busiest, which is exactly when your team has least time to answer them.
02See it in action
Answers in seconds. Hands over when it should.
The assistant is trained only on your information: your prices, times, policies and FAQs. If a question needs a person, it says so, takes the details and passes them to your team.
01
Answers instantly, any time
Everyday questions get an accurate reply in seconds, even at 10pm on a Sunday.
02
Takes the details
For anything that needs your team, it collects the name, number and what they need, so nobody has to chase.
03
Hands over to a person
When it can't or shouldn't answer, it passes the conversation to your team rather than guessing.
04
Only says what you've approved
It works from the information you give it, so it doesn't make up prices or promises.
Your business
AI assistant · replies in seconds
Customer: Do you do group bookings? There'd be about 20 of us in June.
Assistant: We do! For a group that size the team will put a quote together. Can I take your name, a contact number and your preferred dates?
Customer: Jo Smith, 07700 900789. Any Friday in June.
Assistant: Perfect, thanks Jo. I've passed your details to the team and they'll be in touch to confirm availability.
Your team: Hi Jo, it's Claire from the office. We've got two Fridays free in June. I'll send the options over now.
03How it works
Set up for you, start to finish.
You tell us how your business works. We do the rest.
A 15-minute call
What customers ask most, what should go to a person, and how your team wants enquiries passed over.
We build and train it
We gather your prices, times, policies and FAQs and train the assistant on them. Nothing else.
WhatsApp set up properly
Your business is verified on WhatsApp's official platform, so there's no risk of your number being banned for using unofficial tools.
Live, and kept up to date
We hand it over to your team, update it as things change, and send you a monthly report on what it handled.
04Built to be trusted
Safe to put in front of your customers.
Upfront that it's AI
It introduces itself as an AI assistant, so customers always know who they're talking to.
Your information only
It answers from what you've approved. If it doesn't know, it hands over rather than guessing.
Official WhatsApp platform
Built on Meta's WhatsApp Business Platform, not a workaround that puts your number at risk.
UK data protection
We sign a data processing agreement with you, and conversations are only used to help your customers.
No marketing spam
It replies to people who message you. It never sends marketing they didn't ask for.
You stay in control
Your team can step into any conversation, and we update its answers whenever you need.
05The numbers
What's your team's time worth?
Put in your own numbers. The saving here is staff time only. Faster replies winning more work is on top.
Hours handed back each week—
Staff time saved each year—
Cost in year one—
An estimate from the figures above. It counts staff time only, not extra bookings from faster replies.
Talk it through on a 15-minute call06Who it's for
Built for businesses with a busy front desk.
We started with golf clubs. If your team spends hours on the same questions, it'll work for you too.
01
Golf clubs
Member, visitor, society and function enquiries, answered and handed to the office.
02
Clinics and practices
Opening times, prices, what to expect and how to book. Ask us on the call.
03
Trades and home services
Quote requests captured with all the details, even when you're on a job.
04
Venues and hospitality
Opening hours, menus, availability and group bookings.
07Pricing
Two packages. The same assistant.
Both packages get the same build, the same care and the same support. The price depends on the size of the job: how much it needs to learn, how many people message it and how many of your team it passes enquiries to.
Essentials
For a single business: clinics, trades, venues, shops and practices.
One-off setup
£2,000
Care plan
from£195/month
Professional
For chambers of commerce, golf clubs and member organisations, with bigger audiences, events and membership questions.
One-off setup
from£4,000
Care plan
from£350/month
Included in both packages
One-off setup
- —Build and training on your information
- —WhatsApp Business Platform setup and verification
- —Message templates approved by Meta
- —Handover and training for your team
Care plan
- —AI and WhatsApp running costs (fair use)
- —Updates to its answers as things change
- —Monthly report: questions answered, enquiries passed on
- —Support from the person who built it
Campaigns are paid for separately. WhatsApp charges for every marketing message you send, and bills it straight to your own WhatsApp account at its own rates, so it isn’t part of the care plan. You’ll see the estimated cost before any campaign goes out.
Founding-client pricing
For our first three essential clients: £495 setup and £195 a month for the first 12 months, in return for a short case study once it's working for you.
Book a 15-minute call
Fair use covers normal day-to-day volumes for a club or small business. If you're likely to go well beyond that, we'll agree it with you upfront.
08Questions
Straight answers.
Will customers know it's not a person?
Yes. It introduces itself as an AI assistant. People are happy to get a quick, accurate answer, and anyone who wants a person can have one.
What happens when it doesn't know the answer?
It says so, takes the customer's details and passes them to your team. It's set up to hand over rather than guess.
Can it use our existing WhatsApp number?
Often, yes. It depends on how your number is set up today, so we'll check it on the call. Sometimes a dedicated number is simpler.
Can it take bookings or payments?
Not at the moment. It answers questions and takes the details of anything that needs booking, so your team can confirm it.
How long does setup take?
The build itself is quick. The longest part is usually Meta verifying your business on WhatsApp, which we guide you through.
What does it cost to run?
Essentials is from £195 a month and Professional from £350, depending on the size of the organisation. Campaigns you send are extra: WhatsApp bills each marketing message straight to your own WhatsApp account.
Is it GDPR compliant?
We sign a data processing agreement with you, and conversations are only used to answer your customers. It runs on WhatsApp's official business platform.
Do we need a new website?
No. The assistant works on its own, alongside whatever website you have now.
09Next step
See what it would answer for you.
Fifteen minutes. Tell us the questions your team answers most, and we'll show you how the assistant would handle them.
01
We reply within one working day.
02
No obligation, no sales script.
03
Packages from £2,000 setup and £195 a month.
Prefer email? ryan@dakdigital.co.uk
11Received
Thanks — that's with us.
We'll be in touch within one working day to put fifteen minutes in the diary.