DAK Digital Web design, CRM & lead tracking · Stoke-on-Trent & Staffordshire

You pay to get noticed. We show you exactly what's working.

DAK Digital builds high-performance websites for businesses in Stoke-on-Trent and Staffordshire, with tracking wired into every click and enquiry, and a CRM that follows up while you work. One monthly service. One screen that tells you where your customers come from.

Book a 15-minute call See how it works

£500/month · Nothing upfront · Live in days, not months

Every click tracedEvery enquiry followed upEvery sale matched to its sourcebespoke dashboard for your business

01The blind spot

Most businesses are flying blind.

You spend on ads, posts, print, sponsorship, referrals. The phone rings. A form comes in. And nobody in the building can say which pound did the work — so next month's budget is a guess dressed up as a plan.

Enquiries arrive with no source attached.

Good leads go cold because follow-up is manual.

Spend gets renewed on gut feel, not evidence.

02The system

Three parts. Built together, so nothing falls through.

High-performance web design built to convert

Fast, sleek and unmistakably yours. Your front door — designed so the people who land on it actually get in touch.

Tracking wired into everything

Google Tag Manager and analytics set up properly. Every click, call and enquiry traced back to the thing that created it.

A CRM and live dashboard

Every lead chased automatically, every sale matched to its source, all of it on one screen you can open any time.

03Why DAK

Find out exactly where your leads come from.

Ryan DakinFounder

I design, build and run every DAK system myself, so you always deal with the person doing the work.

Transparency

You see everything, every month. The numbers, the sources, the wins and the things that didn't work. Reporting you can act on, not a PDF you file away.

Innovation

Design that converts, not just decorates. Every layout choice is measured against one question: does it get more of the right people to act?

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Quality & craftsmanship

Built to the highest standard — fast, accessible, maintained. The kind of site that still feels sharp in three years.

04Who it's for

Businesses that spend real money getting noticed.

If your marketing budget is big enough to matter, it's big enough to measure.

Trades and home services

Clinics and private healthcare

Professional services

Gyms, studios and clubs

Hospitality and venues

B2B and manufacturing

05Proof — a sample month

This lands in your inbox every month.

Enquiries traced to source

148+31% vs Feb

Every one matched to the ad, page or post that created it — and followed up within minutes.

Where they came from

Google Ads42%

Organic search31%

Facebook & Instagram18%

Referral & direct9%

Cost per enquiry

£38

Enquiry → customer

1 in 4

Revenue traced

£64,200

Avg. response time

2 min

Illustrative figures from a typical client month.

06Pricing

£500/month

Nothing upfront. No build fee, no lock-in surprises. One monthly figure that covers the site, the tracking, the CRM and the people keeping it sharp.

Book a 15-minute call

Included every month

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Custom-designed, high-performance website

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Hosting, security, updates and fixes

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Google Tag Manager & analytics, fully wired

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CRM with automated lead follow-up

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Live dashboard, open whenever you like

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Monthly report and a call to act on it

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Ongoing conversion improvements

07How we start

Four steps. Days, not months.

Call

Fifteen minutes. What you sell, where your enquiries come from now, what you wish you could see.

Build

We design and build the site, wire the tracking and set up your CRM. You review, we refine.

See

Go live and watch the dashboard fill. Within a month you know what your marketing actually buys.

Grow

We double down on what works, cut what doesn't, and keep improving the site month after month.

08Questions

Straight answers before you book.

The things careful buyers ask us first. Anything else, ask on the call.

Is there a minimum term?

Yes. 12 months, then it rolls month to month with 60 days' notice. There's no build fee, so the minimum term is how the build is paid for over time.

What happens if I leave?

You keep your domain, your content, your customer data and your CRM. They are in your name from day one. If you want to keep the website itself, there is a fixed buyout price agreed before we start.

Who owns my accounts and data?

You do. Your domain, Google Analytics, Tag Manager, Google Business Profile and CRM are all set up in your name, with DAK added as a user. Remove our access at any time.

I already use a CRM. Do I have to switch?

No. If you already use one, we connect your website and tracking to it. If you don't, we set one up in your name as part of the service.

Do you guarantee more leads?

No, and be wary of anyone who does. What we promise is that you'll see exactly where your enquiries come from, so every decision about your marketing is based on evidence rather than guesswork.

How do you look after my customers’ data?

We sign a data processing agreement with every client, only use your data to run your system, and never sell or share it. Tracking and cookies are set up to UK rules, with consent where the law requires it.

How quickly can I be live?

Days, not months. After the call we design and build the site, wire the tracking and set up your CRM. You review it, we refine it, and you go live.

Can I make changes later?

Yes. Small changes are included every month. Bigger additions, like a new page or feature, are agreed and priced with you before any work starts.

09Next step

Find out where your customers actually come from.

Fifteen minutes, no slideshow. Tell us a little and we'll come to the call with what we'd track first — and what it would show you.

We reply within one working day.

No obligation, no sales script.

£500/month · Nothing upfront.

Prefer email? ryan@dakdigital.co.uk