Privacy Policy
Last updated: July 2026
DAK Digital respects your privacy and is committed to handling personal information fairly and transparently. This privacy policy explains what information we collect through this website, why we use it and the choices you have.
Who we are
DAK Digital is a digital services business based in Stoke-on-Trent, Staffordshire, United Kingdom. For questions about this privacy policy or the way we use your personal information, email ryan@dakdigital.co.uk.
Information we collect
When you contact us through the website, we may collect your name, business name, email address, telephone number, an indication of your monthly marketing spend and any information you choose to include in your message.
We may also receive basic technical information needed to operate and secure the website, such as server logs and information about requests made to the site.
How we use your information
- To respond to enquiries and arrange calls.
- To prepare proposals, quotes or information you have asked us for.
- To provide and administer services where you become a client.
- To keep the website secure, reliable and working correctly.
- To meet legal, accounting or regulatory obligations where they apply.
Our lawful bases
Depending on the circumstances, we may process your information because it is necessary to take steps at your request before entering into a contract, because it is necessary for our legitimate interests in responding to business enquiries and running DAK Digital, or because we need to comply with a legal obligation.
Who we share information with
We do not sell your personal information. We may share information with trusted service providers who help us operate the website, email and business systems, and with professional advisers or public authorities where this is necessary or legally required. We only share information that is needed for the relevant purpose.
How long we keep information
We keep enquiry information only for as long as it is reasonably needed to deal with the enquiry and manage any resulting business relationship. Where you become a client, some records may need to be kept for longer to meet contractual, accounting or legal requirements. We periodically review the information we hold and delete it when it is no longer needed.
Cookies and analytics
Essential technologies may be used where they are needed for the website to function or remain secure. If we introduce non-essential analytics, advertising or similar tracking technologies, we will update this policy and provide appropriate cookie choices before those technologies are used where consent is required.
Your data protection rights
Depending on the circumstances, you may have rights over your personal information, including rights to access it, correct inaccurate information, ask for information to be deleted or restricted, object to certain uses, and receive certain information in a portable format. Where processing is based on consent, you can withdraw that consent.
To exercise a right or ask a question, contact ryan@dakdigital.co.uk.
Complaints
If you have concerns about how we use your information, please contact us first so we can try to resolve them. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator.
Changes to this policy
We may update this policy when our website, services or use of personal information changes. The latest version will be published on this page and the date above will be updated.