Privacy Policy

1. Introduction

1.1 We are committed to safeguarding the privacy of our website visitors and customers.

1.2 This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and customers; in other words, where we determine the purposes and means of the processing of that personal data.

1.3 We use cookies on our website. Insofar as those cookies are not strictly necessary for the provision of our website and services, we will ask you to consent to our use of cookies when you first visit our website. You can find out more on our Cookie Policy page.

1.4 Our website incorporates privacy controls which affect how we will process your personal data. By using the privacy controls, you can specify whether you would like to receive direct marketing communications from us. Any marketing emails will include an option to opt-out of further emails.

1.5 In this policy, “we”, “us”, and “our” refer to DAK Digital.

2. How we use your personal data

2.1 In this section, we outline:

• The categories of personal data we may process;
• The purposes for which we may process personal data;
• The legal bases of processing.

2.2 We may process data about your use of our website and services (“usage data”). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, and navigation paths. The source of the usage data is Google Analytics. The legal basis for processing this data is consent or our legitimate interests, such as improving our website and services.

2.3 We may process your account data, including your name and email address, to operate our website, provide our services, ensure website security, and communicate with you. The legal basis for this is consent or our legitimate interests in properly managing our business, or the performance of a contract between you and us.

2.4 We may process your profile data, such as your name, contact information, and other personal details, to monitor and manage your use of our services. The legal basis for this processing is consent or our legitimate interests.

2.5 We may process your service data, including your name, company details, and other information necessary to provide the services you have engaged us for. The legal basis is consent or our legitimate interests in delivering services or the performance of a contract between you and us.

2.6 We may process publication data for enabling and managing content you post on our website. The legal basis for this is consent or our legitimate interests.

2.7 We may process customer relationship data to manage communications and interactions with our clients. The legal basis is consent or legitimate interests.

2.8 We may process transaction data to facilitate payments and maintain records of these transactions. The legal basis is the performance of a contract or legitimate interests in managing transactions.

2.9 We may process notification data to send you email notifications or newsletters. The legal basis for this is consent or performance of a contract.

2.10 We may process correspondence data related to communications between you and us. The legal basis is our legitimate interests in managing correspondence and keeping records.

2.11 We may also process personal data to comply with legal obligations, protect vital interests, or establish, exercise, or defend legal claims.

3. Providing your personal data to others

3.1 We may disclose your personal data to our employees, subcontractors, and service providers insofar as reasonably necessary to deliver our services.

3.2 We may share transaction data with our payment services providers (such as Stripe, PayPal, and GoCardless) to process payments. These providers handle your payment details securely and in accordance with their own privacy policies. You can view their privacy policies at:

• Stripe Privacy Policy
• PayPal Privacy Policy
• GoCardless Privacy Policy

3.3 We may also disclose your personal data where necessary for legal compliance, to protect vital interests, or to defend legal claims.

4. International transfers of your personal data

4.1 We may transfer your data outside the European Economic Area (EEA) where necessary to operate our services. When doing so, we ensure adequate safeguards are in place.

5. Retaining and deleting personal data

5.1 We will retain your personal data for as long as necessary to fulfill the purposes outlined in this policy.

5.2 Personal data will be retained for a minimum of six years and a maximum of ten years for accounting and administrative purposes.

6. Your rights

6.1 You have the following rights under data protection law:

• The right to access;
• The right to rectification;
• The right to erasure;
• The right to restrict processing;
• The right to object to processing;
• The right to data portability;
• The right to withdraw consent.

6.2 To exercise your rights, please contact us using the details provided below.

7. Amendments

7.1 We may update this policy from time to time by publishing a new version on our website. We may notify you of significant changes via email or other means.

8. Our details

8.1 This website is owned and operated by DAK Digital.

8.2 Our principal place of business is located at [Insert Business Address Here].

8.3 You can contact us by:

• Email: ryan@dakdigital.co.uk
• Post: [Insert Business Address Here]

9. Privacy Officer

9.1 Our Privacy Officer is Ryan Dakin. You can contact him at ryan@dakdigital.co.uk.